Hey, want to see what the Canadian big banks and big credit unions are up to?

A common question that our clients ask is, "How do our young adult marketing and social media efforts compare to other banks and credit unions?"

I typically answer with something like, "Oh, you are doing awesome!" This isn't necessarily enough info to satisfy their curiosity, so I decided to do some heavy duty investigation, document what I found and share everything with all of our clients and blog readers.

As I began to work through the project, I decided to break the findings down into two separate reports—one for Canada and one for the U.S.

First up, Canada! I’ve added my opinions and graded each financial institution based on how they are doing with products and services for young adults, marketing to young adults, social media activity, and finally, how they are doing with integrated product marketing.

Five largest Canadian banks
• RBC (Royal Bank of Canada)
• TD Canada Trust
• Scotiabank (Bank of Nova Scotia)
• CIBC (Canadian Imperial Bank of Commerce)
• BMO (Bank of Montreal)

Other banks with substantial operations in Canada
• HSBC Bank of Canada
• ING Direct Canada
• ATB Financial
• Canadian Western Bank

Ten largest credit unions in Canada
• Vancity
• Coast Capital Savings
• Servus Credit Union
• Meridian Credit Union
• Envision Financial
• Conexus Credit Union
• Steinbach Credit Union
• Assiniboine Credit Union
• First Calgary Financial
• Affinity Credit Union

Co-operative marketing programs
• Desjardins Group
• Central 1 Credit Union

This is a living document, as I intend to add to it and update it periodically. If you have additional information or corrections to share about any of these financial institutions, please add to the comments.

+ Download PDF (3.7M)

I will publish the U.S. counterpart within the next month.



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