All tagged marketing
We've all seen it. The credit union commercial that tries juuuuust a little bit too hard to be hip, relying on slang that sounds like a 50-year-old's idea of how kids talk. Or the flyer that attempts to reach out to Gen Y by adopting a too-casual attitude about finances.
Kaison Darden, 20, from Wetumpka, Alabama, has just been announced as the Young & Free Alabama Spokester for Guardian Credit Union. And while her four-week journey from submitting an application, to becoming a finalist, and finally winning the role of Young & Free Alabama Spokester is an amazing story, more amazing is how a credit union with $250 million in assets brought such an involved program to their staff, members and community.
Last week we launched our first ever loan campaign for Servus Credit Union's Young & Free Alberta. As we reach the program’s sixth anniversary, that seems almost impossible to believe, yet our philosophy with Young & Free has always been to connect with people on a personal level, using lots of social avenues, so that they remember your awesome credit union when they need that checking account, or loan or credit card.
Earlier this year, I bought a Volkswagen. We've been a Honda family for the past decade. I've driven a Honda Prelude and an Acura RSX and my wife has had a Honda Civic and Honda CR-V.
Money Mom marries a winning combination of integrated marketing and content strategy with a local voice and relevant banking products.
In The Financial Brand's article Credit Unions, Here’s That Awareness Campaign Everyone’s Been Waiting For, editor Jeffry Pilcher is advocating a national pay-it-forward campaign.
Since reaching 10 active Young & Free regions, we've been wanting to get our partner credit unions together to meet and learn from one another. We made it happen last Wednesday in Fishers, Indiana. We combined this experience with the CU Water Cooler Symposium 2011 to make the trip more than worthwhile for all of our attendees.
Matt Mills, the new Young & Free Indiana Spokesperson, just released a video that explains shared branching. It's excellent, take a look:
