Introducing the Spanish Bundle on CUbroadcast
Last week, we introduced the new It’s a Money Thing Spanish Bundle. I hopped on a call with Mike Lawson from CUbroadcast to share the details. Enjoy!
From Mike Lawson, “As the Hispanic market continues to grow at a rapid pace for today's credit unions, the need to better serve and reach out to this community grows, as well. That said, the fine folks at Currency Marketing have launched their very popular "It's a Money Thing" financial education video series in Spanish. According to Currency Marketing Founder/CEO Tim McAlpine, he kept hearing from credit unions about offering "It's a Money Thing" in Spanish. Finally, the inquiries grew and grew so much, that the creative crew at Currency Marketing commenced developing a Spanish version to help credit unions better serve the growing Hispanic audience.”
Thanks Mike for having me on your show!
Tim
Tim McAlpine is the Founder & CEO of Currency Marketing. He is best known for developing the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members. He is also a driving force behind CUES Emerge, a new emerging leader program that combines online learning, peer collaboration and an exciting competition component.
