Reaching an under-served community

According to the FDIC* as quoted in an American Banker article from July 2019: 

"According to the FDIC, "14% of Hispanic households were unbanked in 2017, compared with 3% for white households and 2.5% for Asian households."

Hispanic population growth forecast for 2020–2060, as a percentage of US population.

Also quoted in the article are stats about Hispanic population in 10 states†: "a population of 1 million or more Hispanic residents in 2017 — Arizona, California, Colorado, Florida, Georgia, Illinois, New Jersey, New Mexico, New York and Texas."

* Crystal Solomon. "Reaching Hispanic members should be a priority for every credit union." American Banker, July 15, 2019, https://www.americanbanker.com/creditunions/opinion/reaching-hispanic-members-should-be-a-priority-for-every-credit-union. Accessed 27 Oct. 2020.

† U.S. Census Bureau. "Facts for Features: Hispanic Heritage Month 2018." https://www.census.gov/newsroom/facts-for-features/2018/hispanic-heritage-month.html

Nala

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Nala Henkel-Aislinn heads up new business development at Currency Marketing and is passionate about spreading the word about the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members.