I am presenting a webinar for Andera on Wednesday, November 28 from 2:00-3:00 p.m. Eastern.
How Credit Unions Can Engage The Youth Market
Credit unions are facing a crisis; despite higher rates and lower fees across the board and the enormous backlash against “too big to fail” banks after the financial crisis, 69% of consumers ages 18-24 are “not at all familiar” with credit unions in 2011. If the consumers continue to switch institutions at the rate they do today, those numbers foretell a decade of declining membership for credit unions.
Tim McAlpine, President and Creative Director at Currency Marketing, and Laurie McLachlan, VP of Marketing at Andera, have both spent years helping credit unions attract new members. In this webinar, they will share insights about what credit unions need to do to design their services, prepare their staff, and tailor their message to attract generation Y.
If you are available and interested, please sign up for free.
If you are not familiar with the folks at Andera, you should definitely check them out. Andera pioneered the online account opening process for banks and credit unions in 2005 and since then has become the leading provider to over 500 financial institutions. Through a recent acquisition of oFlows, the Andera system keep getting better and better with a complete paperless and mobile experience. Online account opening is something that all forward thinking credit unions need to address sooner than later and Andera is a really great choice.
Melanie at Andera has been working with me to prepare for the webinar and she just posted a great blog post titled, "Young and Clueless About Credit Unions." Definitely worth a read.
Talk to you Wednesday!