Three Tips For Crafting Content For Your Credit Union

"What should I write about today?" Finding ways to connect with your members via social media can be difficult - you want to engage them, but how? One surefire way to create content that your audience identifies with is to pick their brains. Here are three tips to figure out ways to create killer content for your credit union online.

  • Get info from the tellers. Who is on the front lines, interacting with your member's every day? Tellers! Connect with them to find out what questions they get frequently, and what issues your members are most concerned with.
  • Discover trends. Are a greater number of "young adult" accounts being opened? Are members requesting loans for specific uses (such as fishing boats in a boating community or home loans in an area where people are starting families). Use this information to create statuses and blog posts that will engage your community.
  • Ask your members! When all else fails, get the info straight from the horse's mouth! Be direct. Ask your members what they want. You can glean information from physical questionnaires in branches, start an email campaign or even just pose the question: "How can we serve you better?

How do you find ways to create content for your credit union community online? Let us know in the comment section!


DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.