My advice: Don't over think, over edit and under power your social marketing efforts

The fine folks from the CU Grow blog interviewed me after my presentation last month at the 2010 CUNA Marketing and Business Development Council Conference in Washington, DC.

After watching it, I should put a footnote on my 'ignore compliance and legal' comment. I don't want to get anyone in hot water! I would involve those that have product and compliance knowledge at your credit union in your social media marketing activities and equip your 'social voices' with the know-how and freedom to put accurate information out there without a lot of editorial review.

The point I was trying to make is don't let the red tape get in the way of enthusiasm and action and don't just try things half way. Use common sense and connect with your audience in a meaningful way.


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