Podcast 15: Credit Union Innovators has jumped the shark

Welcome to episode 15 of Credit Union Innovators. My guest is, errr, me. That's right, my guest is Tim McAlpine of Currency Marketing.

This is a strange one. Back on May 30, I interviewed my good friend Morriss Partee from EverythingCU.com for Episode 9 of this podcast series. Well, being a clever and crafty guy, Morriss only agreed to the interview if he could turn the tables and interview me for the following episode. I agreed and then somehow six months slipped by as I had second thoughts about publishing what might come off as a self-servicing commercial for Currency Marketing.

I recently took a listen to the recording and thought why not. Morriss did a great job and I didn't sound too awful or self-promotional. Interestingly, this was recorded one week before we went public with our plans to license Young & Free to other credit unions, so I think I was a little guarded at a few points in the interview.

Tim is the president and chief strategist of Currency Marketing. He founded the company in 1990 straight out of art school. Tim lives in Chilliwack, BC, Canada with his wife Jan, son Aidan and daughter Elise. He is a graduate of the University of the Fraser Valley's graphic design program.

If you are not familiar with the phrase "jump the shark," here is some background information from www.jumptheshark.com.

Q. What is jumping the shark?
A. It's a moment. A defining moment when you know that your favourite television program has reached its peak. That instant that you know from now on...it's all downhill. Some call it the climax. We call it "Jumping the Shark." From that moment on, the program will simply never be the same.
The term "jump the shark" was coined by site founder Jon Hein's college roommate of 4 years, Sean J. Connolly, in Ann Arbor, Michigan back in 1985. This website, book, film and all other material surrounding shark jumping, are hereby dedicated to "the Colonel."
The aforementioned expression refers to the telltale sign of the demise of Happy Days, our favorite example, when Fonzie actually "jumped the shark." The rest is history.
Jumping the shark applies not only to TV, but also music, film, even everyday life. "Did you see her boyfriend? She definitely jumped the shark." You get the idea.

You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.

Some links to get to know me even better

+ Currency's corporate website
+ Currency's blog
+ Me on Twitter
+ My LinkedIn profile
+ My Facebook profile
+ My YouTube channel

Fast facts about me

  • Weather on the day of the interview? Rainy
  • Temperature? 12 degrees Celsius
  • Pets? One cat—her name is Ally
  • Industry or movement? Industry that thinks its a movement
  • First Mac ever? G4
  • Favorite Twitter client? Twhirl
  • Favorite URL shortener? TinyURL

Production notes

+ Interview recorded with Call Recorder and Skype
+ Intro recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons

Leave an audio comment

Leave an audio comment on my Skype voicemail.
+ 1-206-792-9470


Credit union fan and interested in testing out Twitter?

Challenge marketing for credit unions part 7: Content