The Oreo Heard 'Round The World
If you tuned into the Super Bowl this weekend (or as I like to call it: Beyoncé Presents: The Super Bowl) you were probably as shocked as everyone else when the lights in the stadium went out in the middle of the third quarter.
However, if you were the ad team behind Oreo, you saw the power interruption less as an inconvienience and more as an oppurtunity. Shortly after the ad went out, Oreo tweeted this image:
Here's what the people behind the ad had to say:
We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes.
Talk about seizing an opportunity! Within minutes the image was retweeted over 10,000 times and continues to get shares and interaction days later.
What do you think? Was this a brand specific opportunity or could other businesses, such as credit unions, jump on the bandwagon? Let us know in the comment section!
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.