Thing 17 of 30: Use Internet video

September is 30 things I would implement or consider implementing at my credit union if I was a credit union leader.

Thing 17: Use Internet video

Heard of YouTube? Of course you have—it's the most popular website for sharing video on the Internet. It's enables you to post, distribute and embed video on your website or blog for free. With no additional infrustructure necessary on your part. There are many credit unions using video—in fact, there are more than 6,900 video tagged with "credit union" on YouTube. This number doesn't include other popular video sharing sites like Vimeo, Blip TV and Viddler.

Obviously, many credit unions are using video to their advantage, but there are thousands and thousands that are not. If I was a credit union leader, I would use Internet video to communicate our spirit, to promote and demostrate our products and services, to empower our employees, to celebrate our member stories, to train our employees and to give our credit union an approachable personality.

If Mount Lehman Credit Union can buy its 11-employees Flip Mino camcorders, so can you.


BarCampBankBC2: The crystal ball diaries

Thing 16 of 30: Be positive and shy away from bank bashing in our branding and marketing