Why Ted Williams' Story Should Inspire Your CU

By now we've all heard about Ted Williams, the homeless man who was discovered on the side of the road showcasing his "golden voice." In case you missed it:

Soon, Ted's story was picked up in major news outlets, he was featured on national morning talk shows the next morning, and scored a gig announcing for the Cleveland Cavaliers.

Mr. Williams also caught the eye of the Ohio Credit Union League, who in turn contacted credit union Rockstar Amanda Thomas. She arranged for Ted to work on an upcoming marketing campaign for the Central Ohio Chapter.

“The Central Ohio Chapter is planning to introduce videos to help further spread the word about our BumpYourBank.com website and to help consumers understand the difference between a credit union and a bank. Mr. Williams’ talent aligns perfectly with our needs, and things happened from there. We were glad to surprise him this morning with this opportunity,” said Thomas.

There are so many ways our credit unions can give back to our communities. While this is indeed a high profile example, honoring our communities by electing to invest in them shows that good PR can also be simply good.

How does your credit union plan to give back this year, and what plans do you have in place to facilitate giving back year round?

Holla at me in the comments!


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