Why Yes, Your Credit Union Should Make A Harlem Shake Video
ell, not now. You're about two weeks too late. But, if you were grappling with the tough decision to take 30 minutes out of your day and make one say, around Valentine's Day, then the answer should have been yes.
What is the Harlem Shake? Know Your Meme describes it thusly:
“Harlem Shake”, not to be confused with the hip hop dance style, is the title of a 2012 heavy bass instrumental track produced by Baauer. In February 2013, the song spawned a series of dance videos that begin with a masked individual dancing alone in a group before suddenly cutting to a wild dance party featuring the entire group. Despite what the name suggests, the videos present a wide range of hip hop dances, including the Bernie, Twerking as well as improvisations.
The first Harlem Shake video hit the net in early February and at the height of it's fame, 4,000 versions of it were uploaded to YouTube a day.
In this instance, I don't encourage you to make a viral video because it will make young people love your credit union (although, that could be a nice side effect) or because you can use it as a piece of marketing material, but because breaking your credit union coworkers out of the 9-5 grind for 30 minutes can be a powerful thing.
This Tampa Bay Credit Union made one.
Take the time to have fun. Do something outside of the regular old credit union mold. It may be too late for you to do a Harlem Shake video, but keep your eyes peeled for the next one - because there is always a next one.
P.S: Yes, of course I've made one! Check it out here.
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.