The author B. L. Ochman offers sage advice and shoots large holes in the following social media myths:
- Social media is cheap, if not free
- Anyone can do it
- You can make a big splash in a short time
- You can do it all in-house
- If you do something great, people will find it
- You can't measure social media marketing results
For all of you who are contemplating a social media effort or are already up to your neck in it, please take the time to read this article.