Your Credit Union May Not Be For Everyone - And That's OK

The official flower of Texas is the bluebonnet. It's a fairly gorgeous flower, and fields lining highways literally burst with their color during the spring months.

A friend of mine from college was a transplant from New York and was enchanted by the fields of bluebonnets - she couldn't get past how awesome they were. I, however, was pretty non-excited by them. I mean, I'd seen them pretty much every day for the past two decades. They weren't special to me, because while they were beautiful, they were commonplace.

The majority of credit unions are fighting the good fight. There are credit unions all over North America devoted to giving their members the best service imaginable.

But it is it enough?

Every credit union is not for everyone. Despite what many of our marketing slogans may say, every credit union has a unique, distinct community. And each credit union should be in tune with the wants and desires of its community. Here are a few questions you should ask yourself:

  • Who is my community?
  • What do they want?
  • How can we give it to them better than anyone else? 

Credit Unions have always been a shining example of inclusivity and should continue to be. However, in a market where everyone is offering up bluebonnets, why not grow some daisies?

In a sea of bluebonnets, how does your credit union stand out? How does it differentiate itself from competitors? Let us know in the comments!


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