It's a Money Thing 365-Day Content Adventure Contest Winners Announced!

We doubled first prize!

We had 17 credit unions enter our It's a Money Thing 365-Day Content Adventure Contest, and wow—what amazing entries!

Each credit union had to submit an entry that detailed an overall strategy, presented a creative plan for deployment, outlined the potential impact of implementing the plan and demonstrated credit union need.

Quite simply, our judges were blown away

So much so that we had a four-way tie for first place. These four credit unions' entries were so great that we decided not to go to a tie-breaker. Instead, we decided to award ALL OF THEM a first-place prize!

Congratulations to:

  • Barbara Bean at Cal Poly Federal Credit Union in Pomona, CA
  • Nicolus Blunt at Kingston Community Credit Union in Kingston, ON
  • Christopher Olson at Linn Area Credit Union in Cedar Rapids, IA
  • Robert Ford at White Rose Credit Union in York, PA

These credit unions will each receive a free 12-month subscription to our It’s a Money Thing financial education content program. During the year, we'll check in and report on how it's going for them.

Financial literacy is a priority for credit unions

It's obvious that financial literacy content for young adults is a priority for many credit unions across the United States and Canada.

Thank you to everyone who entered.


Tim McAlpine is the President and Creative Director of Currency Marketing. He is best known for developing the Young & Free Marketing Program and the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members. He is also the driving force behind CUES Next Top Credit Union Exec competition and a co-founder of the CU Water Cooler.