In our industry, one of the only things we can count on is change happening slowly. This sucks. But! There are always small things you can do that require no budget and can really jumpstart creativity. Here are three.
- Create an internal profile of your members. This is an old advertising trick. If your core membership is men, ages 25-35, find out what they need/want, and create a profile to meet those needs. Give it a name. Marvin the Member. You can even take to photoshop and create a graphic representation of him. This way when it comes to figuring out how to sell to this demographic, you can see what you need to know at a glance.
- Get social, smartly. Social marketing is one of those things that needs a slow burn, like a fine wine or a delicious cheese sauce. (Eds. note: mmm, cheese.) You've got to put in the time to get what you want. Set aside 15 minutes every other day (minimum) and devote it to updating your social networks and communicating with your members.
- Brainstorm once a week for no reason. This one is easy. Grab your team and get some junk food and congregate in the same room once a week for 30 minutes or so. Select a theme ("Appealing to Gen Y!" "Getting people to understand our products better!") and just snowball ideas. Write every single one down. Here's where the magic comes in: while the ideas tossed out may not be feasible or right at that moment, at some point in the future you may be able to utilize one or two of them. Today's brainstorm might be next year's home run.
How does your credit union's marketing team stay sharp? Let us know in the comment section below!
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.