Credit union marketing award season ends with a bang at the MACU AIME Awards

A few of us from Currency attended the MACU Marketing Games Conference in Whistler. A couple of session highlights where an inspirational talk by Warren MacDonald (click on the Oprah clip and you will see what I am talking about) and a social media tour de force delivered by Mitch Joel from Twist Image.

But the real highlight for us was a fine showing at the Achievement in Marketing Excellence (AIME) awards. Work for two of our clients was recognized.

Common Wealth's Young & Free Alberta program earned five awards in the $1 Billion + Assets division: 

  • Gold AIME Award for New Product Launch
  • Silver AIME Award for Coordinated Campaigns
  • Silver AIME Award for Radio
  • Silver AIME Award for Websites
  • People's Choice Award

And, Envision Financial's RRSP campaign earned two awards in the $1 Billion +  Assets division:

  • Gold AIME Award for Coordinated Campaigns (beating out Y&F!)
  • Silver AIME Award for Radio

Thanks again to everyone involved. Teamwork at its finest.

That's the last post on awards for awhile. It has been an excited four week run. I will now get back to the usual blog content and commentary!


Stop what you're doing and register now for the FORUM Solutions/Trabian Partnership Symposium!

Special announcement: Is your credit union Young & Free? It can be