Introducing It's a Money Thing!

Today is an exciting day for us here at Currency! We are launching a new product called It's a Money Thing. This is a collection of effective and affordable financial education content. A new “content pack” is released monthly and tackles an important financial topic. The content packs include an entertaining video, infographic, presentation and article on the subject. It’s ideal content for posting to credit union websites and sharing on social media platforms like Facebook, Twitter, YouTube and Pinterest. The presentations are perfect for taking into high school and college classrooms.

We’ve been studying the financial literacy space for some time and have recognized an opportunity to do something unique. Our experience with our Young & Free Marketing Program and credit union clients who are trying to make in-roads with financial literacy and young adults has given us a deep understanding of the tools that credit unions need,.

To give you a taste of what's to come, here's the video from our first content pack.

It’s a Money Thing also solves another credit union need—great content. Access to educational and entertaining content is a double bonus for credit unions, and at an affordable price. Content packs are available by subscription for as low as $500 per month.

As I wrote about the other day, we've hired Larissa Walkiw as a graphic designer and illustrator. Through my direction and Larissa's hard work and incredible illustration, animation and storytelling skills, we have been bringing this new offering to life. I am so proud of the first content pack and I am excited to build on this library with a new pack every month.

For more information on It’s a Money Thing, check out the new product page. If you'd like to write something about It's a Money Thing, here's a press release and images for press use.


Tim McAlpine lives in Chilliwack, British Columbia, Canada. He is the President and Creative Director of Currency Marketing, an integrated marketing agency specializing in helping credit unions attract the next generation of members. Tim is best known as the creator of Young & Free and CUES Next Top Credit Union Exec, and co-creator of the CU Water Cooler.