Young & Free Royal Launches in Wisconsin
We helped Royal Credit Union (RCU), launch Young & Free Royal today. Based in Eau Claire, Wisconsin RCU has over 150,000 members, $1.35 billion in assets and 26 branches in Wisconsin and Minnesota.
Along with a great line-up of helpful “Smart Start” products for the 25-and-under crowd and strong technology offerings, Royal also runs a robust school outreach program called "School Sense" with school branches in 27 locations!
With enviable market share in its Wisconsin trade area—21%, and lots of social media savvy already—RCU has almost 5,000 likes of their corporate Facebook page, the Royal marketing team is eager to ramp up their engagement of the 18-to-25 crowd with the Young & Free Royal program and their very first Spokester.
Every Young & Free Region comes together when there is senior champion at the credit union that believes in it and when there is a great supporting cast. Royal is no exception. From the beginning, Rudy Pereira, CEO has embraced the program and made it a strategic priority. In addition, Royal’s marketing team, led by Vicki Hoehn, has been top notch!
Kate Davies is an avid credit union supporter and has spent most of her career in the co-op and credit union environment. She has held a broad range of positions encompassing product development, project management, advertising and promotions, and prior to joining Currency, Kate was Manager Community Sponsorships & Events for Coast Capital Savings, one of Canada’s largest credit unions.