Last week I gave props to a couple of British Columbian credit unions for their good work. Here is the post. The Prospera Credit Union microsite that I wrote positive comments about definitely had the blog readers disagreeing. This got me to thinking, has the microsite concept come and gone? Is it still a useful marketing tactic in an integrating marketing campaign? Or was this just a few people that didn't like Prospera's new microsite?
Wikipedia defines a microsite as follows: A microsite, also known as a minisite or weblet, is an Internet Web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own URL.
Big companies like Nike and Sony crank out dozens of new microsites every year. Develop a new product, launch a microsite. Launch a new movie or new video game, launch a microsite. Some of these sites are pure entertainment, while others provide useful tools.
Here are a two more financial industry microsites to weigh in on.
Wells Fargo Backstage |
Gruber Institute of Financial Wellness |
And here are a couple non-financial microsites. One real funny, one real useful.
Philips Shave Everywhere |
Nike Plus |
So, what do you think: is the microsite an overused marketing tactic that has seen its day or can a well-designed microsite still be the central hub of a successful marketing campaign?
Tim