To "Like" Or Not "Like", That Is The Question

As a social media marketer, one of the biggest questions I get asked is "how do I get more likes on my Facebook page?"

Facebook is the currency that we all trade in these days, so it isn't surprising that people want to make sure that they are rolling in the deep. However, it's not that simple - sure, a robust and active Facebook page can be a sign of healthy engagement for a credit union, but what is the primary motivation for fans to like your page in the first place?

In my experience most Facebook users don't like pages purely because they appreciate the busienss. They like them because there are free goodies up for grabs.

Despite what companies want their customers to think, Facebook pages aren't community collectives made up of honest chatter about products - Facebook pages are carefully controlled marketing environments intended to stimulate the audience.

When a member likes you're Facebook page, they are buying into your marketing strategy - and most of them are hoping to get something out of it.

In this infographic from Our Social Times (click to see the full image) we see that 67% of fans expect to be eligible for exclusive offers just by virtue of being a fan of yours on Facebook.

In this game of social media, every potential fan is coming to your page with a "To Like or Not To Like, That is The Question" mentality. Are you engaging them?



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