100% of our clients are in the credit union movement

Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing, Young & Free and Money Mom—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults and families.

Tim McAlpine President & Creative Director

Tim McAlpine
President & Creative Director

Irene Bennett Vice President, Operations

Irene Bennett
Vice President, Operations

Michael Berger Program Director

Michael Berger
Program Director

Nala Henkel-Aislinn Sales & Marketing

Nala Henkel-Aislinn
Sales & Marketing

Kevin Castillo Senior Graphic Designer

Kevin Castillo
Senior Graphic Designer

Larissa Walkiw Graphic Designer & Illustrator

Larissa Walkiw
Graphic Designer & Illustrator

Matthew Hawkins Video Producer & Coach

Matthew Hawkins
Video Producer & Coach

 

Our commitment

Purpose

Help credit unions deepen their relationships with members—especially young adults—and give credit unions an edge in an increasingly competitive financial environment.

We can’t wait for the day when the credit union industry’s average age moves closer to 40. By engaging with young adults and families where they live—online and out in their communities—not only do credit unions foster financially savvy members, they’re increasing their long-term viability. 

We believe in the credit union movement, and that’s why everything we do centers on credit union growth and awareness.

Principles

We see ourselves as part of your team. We treat our clients like partners, and value the relationships that we make.

We strive to deliver the absolutely best product, and care that you see it the same way. We are dedicated to staying in tune with the latest communication technologies—both for you, as our clients, and for young adults, who are your members.

100% Credit Union—We only work for credit union clients, we are credit union members, and our president sits on a credit union’s board. We don’t think you can be more committed than that.

100% Heart—We believe what you do and what we do makes a difference, and that together we can do great things.


Our products

We offer three programs that drive awareness, engagement and growth in credit unions by young adults and families.

It's a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults. Branded videos, infographics, articles handouts and presentations.

Young & Free for attracting young adults. Credit unions across the United States and Canada have brought this dynamic program to life and have attracted more than 175,000 young people.

Money Mom for attracting Moms and families. Money Mom marries a winning combination of integrated marketing and content strategy with a local voice and relevant products.


Our facility


Our clients

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Managed marketing program clients

The Credit Union Executives Society is based in Madison, Wisconsin and is our Next Top Credit Union Exec partner

The Credit Union Executives Society is based in Madison, Wisconsin and is our Next Top Credit Union Exec partner

Guardian Credit Union is based in Montgomery, Alabama and is our Young & Free Alabama partner

Guardian Credit Union is based in Montgomery, Alabama and is our Young & Free Alabama partner

The Maine Credit Union League is based in Portland, Maine is our Young & Free Maine partner

The Maine Credit Union League is based in Portland, Maine is our Young & Free Maine partner

Michigan First Credit Union is based in Detroit, Michigan and is our Young & Free Michigan partner

Michigan First Credit Union is based in Detroit, Michigan and is our Young & Free Michigan partner

Royal Credit Union is based in Eau Claire, Wisconsin and is our Young & Free Royal partner

Royal Credit Union is based in Eau Claire, Wisconsin and is our Young & Free Royal partner

Verity Credit Union is based in Seattle, Washington and is our Verity Mom partner

Verity Credit Union is based in Seattle, Washington and is our Verity Mom partner

 

It’s a Money Thing subscribers


Our awards

Credit Union Central of Canada
National Credit Union Innovation Award

Forrester Research Groundswell Awards
First Place in Talking Category

CUES Golden Mirror Awards
Seven First Place Golden Mirror Awards

CUNA Diamond Awards
Two First Place Awards

MACU AIME Awards
13 AIME Awards and 27 AIM Awards

MAC Awards
Five First Place MAC Marketing NOW Awards, three Gold Awards and one Best of Show MACQUEE Award

Canadian Marketing Association
Silver Award

Alberta Central Awards
First Place Performance Excellence Award

Business in Vancouver
Fastest Growing Companies in British Columbia

Chilliwack Chamber of Commerce
New Business of the Year


Let’s talk

If we sound like company your credit union would like to keep, let's talk.