100% of our clients are in the credit union movement
Founded in 1990, Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing and Young & Free—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults and families.
Help credit unions deepen their relationships with members—especially young adults—and give credit unions an edge in an increasingly competitive financial environment.
We can’t wait for the day when the credit union industry’s average age moves closer to 40. By engaging with young adults and families where they live—online and out in their communities—not only do credit unions foster financially savvy members, they’re increasing their long-term viability.
We believe in the credit union movement, and that’s why everything we do centers on credit union growth and awareness.
We see ourselves as part of your team. We treat our clients like partners, and value the relationships that we make.
We strive to deliver the absolutely best product, and care that you see it the same way. We are dedicated to staying in tune with the latest communication technologies—both for you, as our clients, and for young adults, who are your members.
100% Credit Union—We only work for credit union clients, we are credit union members, and our president sits on a credit union’s board. We don’t think you can be more committed than that.
100% Heart—We believe what you do and what we do makes a difference, and that together we can do great things.
Our programs drive awareness, engagement and growth in credit unions by young adults and families.
It's a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults. Branded videos, infographics, articles handouts and presentations.
Young & Free for attracting young adults. Credit unions across the United States and Canada have brought this dynamic program to life and have attracted more than 175,000 young people.
Every year we search for emerging credit union leaders in partnership with the Credit Union Executive Society. More than $50,000 in prizes is awarded annually through this dynamic competition.
Managed marketing program clients
It’s a Money Thing subscribers
Credit Union Central of Canada
National Credit Union Innovation Award
Forrester Research Groundswell Awards
First Place in Talking Category
CUES Golden Mirror Awards
Seven First Place Golden Mirror Awards
CUNA Diamond Awards
Two First Place Awards
MACU AIME Awards
13 AIME Awards and 27 AIM Awards
Five First Place MAC Marketing NOW Awards, three Gold Awards and one Best of Show MACQUEE Award
Canadian Marketing Association
Alberta Central Awards
First Place Performance Excellence Award
Business in Vancouver
Fastest Growing Companies in British Columbia
Chilliwack Chamber of Commerce
New Business of the Year
If we sound like company your credit union would like to keep, let's talk.