We are a Canadian marketing firm founded in 1990. Today, 80% of our business is in the U.S. and 100% of our clients are in the credit union movement.

Over 24 years of business success comes from the company we keep. At Currency, this means great people doing great work for great credit unions since 1990. We take pride in our work and we deliver results. We have three proven products that we offer: 

Young & Free for attracting young adults. Credit unions in two Canadian provinces and 12 U.S. states have brought this program to life and have attracted more than 150,000 young people.

Money Mom for attracting Moms and families. Money Mom marries a winning combination of integrated marketing and content strategy with a local voice and relevant products.

It's a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults. Content includes videos, infographics, articles and presentations.


Our team

Tim McAlpine President & Creative Director

Tim McAlpine
President & Creative Director

Irene Bennett Vice President, Operations

Irene Bennett
Vice President, Operations

Sandy Pitkethly Vice President, Marketing

Sandy Pitkethly
Vice President, Marketing

Nala Henkel Sales & Marketing

Nala Henkel
Sales & Marketing

Michael Berger Program Director

Michael Berger
Program Director

Kevin Castillo Senior Graphic Designer

Kevin Castillo
Senior Graphic Designer

Larissa Walkiw Graphic Designer & Illustrator

Larissa Walkiw
Graphic Designer & Illustrator

Matthew Hawkins Video Producer & Coach

Matthew Hawkins
Video Producer & Coach


Our commitment

Purpose

Help credit unions deepen their relationships with members and persuade bank customers to become credit union members.

We can’t wait for the day when credit unions have more members than banks have customers. We believe that credit unions are the best choice for consumers. We continuously challenge ourselves to bring innovative ideas to life and to provide effective marketing solutions to each credit union we partner with. We want credit unions to gain ground on the banks one member at a time. This is the reason we get out of bed every morning and come to work.

Principles 

The promises we make to ourselves and to our clients drive us.

We will not do everything we are told. We make it our responsibility to bring you ideas you didn't ask for, and to keep solving problems in new and different ways. We will argue for what we believe in, but we won't be arrogant about it. These are our guiding principles that we follow every day.

No banks—We only work with credit unions. We believe in the credit union movement so strongly that our agency will not work with banks, no matter how big the vault is!

No bull—We charge a fair price. There are no hidden charges or game playing. We are what we are and are proud of it. We believe in open communication in everything we do.


Our facility


Our clients

clients-nashville.png

Managed marketing program clients

The Credit Union Executives Society is based in Madison, Wisconsin and is our Next Top Credit Union Exec partner

The Credit Union Executives Society is based in Madison, Wisconsin and is our Next Top Credit Union Exec partner

Guardian Credit Union is based in Montgomery, Alabama and is our Young & Free Alabama partner

Guardian Credit Union is based in Montgomery, Alabama and is our Young & Free Alabama partner

The Maine Credit Union League is based in Portland, Maine is our Young & Free Maine partner

The Maine Credit Union League is based in Portland, Maine is our Young & Free Maine partner

Michigan First Credit Union is based in Detroit, Michigan and is our Young & Free Michigan partner

Michigan First Credit Union is based in Detroit, Michigan and is our Young & Free Michigan partner

Royal Credit Union is based in Eau Claire, Wisconsin and is our Young & Free Royal partner

Royal Credit Union is based in Eau Claire, Wisconsin and is our Young & Free Royal partner

Servus Credit Union is based in Edmonton, Alberta and is our Young & Free Alberta partner

Servus Credit Union is based in Edmonton, Alberta and is our Young & Free Alberta partner

Tropical Financial Credit Union is based in Miramar, Florida and is our Young & Free Florida partner

Tropical Financial Credit Union is based in Miramar, Florida and is our Young & Free Florida partner

Verity Credit Union is based in Seattle, Washington and is our Verity Mom partner

Verity Credit Union is based in Seattle, Washington and is our Verity Mom partner

Vantage Credit Union is based in St. Louis, Missouri and is our Young & Free St. Louis partner

Vantage Credit Union is based in St. Louis, Missouri and is our Young & Free St. Louis partner

 
 
 

It's a Money Thing subscribers


Our awards

Credit Union Central of Canada
National Credit Union Innovation Award

Forrester Research Groundswell Awards
First Place in Talking Category

CUES Golden Mirror Awards
Seven First Place Golden Mirror Awards

CUNA Diamond Awards
Two First Place Awards

MACU AIME Awards
13 AIME Awards and 27 AIM Awards

MAC Awards
Five First Place MAC Marketing NOW Awards, three Gold Awards and one Best of Show MACQUEE Award

Canadian Marketing Association
Silver Award

Alberta Central Awards
First Place Performance Excellence Award

Business in Vancouver
Fastest Growing Companies in British Columbia

Chilliwack Chamber of Commerce
New Business of the Year


Let’s talk

If we sound like company your credit union would like to keep, let's talk.