We are a Canadian marketing firm founded in 1990. Today, 80% of our business is in the U.S. and 100% of our clients are in the credit union movement.
Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing, Young & Free and Money Mom—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults and families.
It's a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults. Branded videos, infographics, articles handouts and presentations.
Young & Free for attracting young adults. Credit unions across the United States and Canada have brought this dynamic program to life and have attracted more than 150,000 young people.
Money Mom for attracting Moms and families. Money Mom marries a winning combination of integrated marketing and content strategy with a local voice and relevant products.
Help credit unions deepen their relationships with members and persuade bank customers to become credit union members.
We can’t wait for the day when credit unions have more members than banks have customers. We believe that credit unions are the best choice for consumers. We continuously challenge ourselves to bring innovative ideas to life and to provide effective marketing solutions to each credit union we partner with. We want credit unions to gain ground on the banks one member at a time. This is the reason we get out of bed every morning and come to work.
The promises we make to ourselves and to our clients drive us.
We will not do everything we are told. We make it our responsibility to bring you ideas you didn't ask for, and to keep solving problems in new and different ways. We will argue for what we believe in, but we won't be arrogant about it. These are our guiding principles that we follow every day.
No banks—We only work with credit unions. We believe in the credit union movement so strongly that our agency will not work with banks, no matter how big the vault is!
No bull—We charge a fair price. There are no hidden charges or game playing. We are what we are and are proud of it. We believe in open communication in everything we do.
Managed marketing program clients
It’s a Money Thing subscribers
Credit Union Central of Canada
National Credit Union Innovation Award
Forrester Research Groundswell Awards
First Place in Talking Category
CUES Golden Mirror Awards
Seven First Place Golden Mirror Awards
CUNA Diamond Awards
Two First Place Awards
MACU AIME Awards
13 AIME Awards and 27 AIM Awards
Five First Place MAC Marketing NOW Awards, three Gold Awards and one Best of Show MACQUEE Award
Canadian Marketing Association
Alberta Central Awards
First Place Performance Excellence Award
Business in Vancouver
Fastest Growing Companies in British Columbia
Chilliwack Chamber of Commerce
New Business of the Year
If we sound like company your credit union would like to keep, let's talk.