How about a pop-up credit union?

I saw an article by Kristin Laird recently in Marketing Daily:

"Sears Canada Inc. is heading back-to-school with four pilot pop-up retail outlets at universities across Ontario.

The mobile tent-store will appear at Brock, Western Ontario, McMaster and Queen’s universities to offer student life staples, like housewares, home decor, bed and bath, electronics and cosmetics merchandise.

“A pop-up temporary storefront concept has been gaining popularity in Canada,” Dene Rogers, president and CEO, Sears Canada, said in a statement.

The pop-up locations are about 900 square feet and include a recruitment area for students to inquire about possible job opportunities with Sears."

I like this idea. C'mon, credit unioners... tell me all the reasons why you couldn't pool together and brand an ATM and have it at a college campus for back-to-school week, or back-from-Christmas-break week (thinking ahead.)


Does the leader or future leader of your country embrace social media? Mine doesn't!

Young & Free Alberta launches the 2009 spokesperson search. Let's take a moment to thank Larissa!