All in Gen Y Perspective
Despite my attempts to keep my life (financial and otherwise) organized, I often find myself scrambling at the cash register—do I have enough money to splurge on a drink with coworkers? Did my check get deposited? Mobile banking is one way of reaching out to your member's that is going to become increasingly important in the coming years—heck, for me it's important right now. Here's a few reasons why I (and several of my peers) use mobile banking, sometimes even more than online banking.
"What should I write about today?" Finding ways to connect with your members via social media can be difficult—you want to engage them, but how? One surefire way to create content that your audience identifies with is to pick their brains. Here are three tips to figure out ways to create killer content for your credit union online.
I was speaking with a client a few days ago who was eager to learn more about the "new Facebook changes." In case you didn't know, Facebook recently made some changes to the algorithm that decides who sees your posts. He was shocked to learn that because of the algorithm, called EdgeRank, only 16% of your audience will see the content you post.
By virtue of the work that I do, I spend a lot of time on Twitter. I keep Tweetdeck and the official Twitter app open on my Macbook through out the day, and check in every few minutes to see what's going on. Social media is a (relatvely) new frontier, so many businessses and companies are still figuring out best practices to get the most use out of their networks, and I totally understand that.
Guess what everyone! This week we celebrated International Credit Union Day - what do you do? One thing that we as credit union professionals can get hung up on is the (dare I say?) boring part of finances. Spreadsheets, loans and balanced checkbooks are great, but man cannot live on member services alone!
The easiest way to become stagnant is to do the same thing over and over. Variety is not only the spice of life, in the case of credit unions, it's a necessity of life! As we try to gain younger members, we have to remember that techniques that used to work well are no longer as effective.
Truth: I have no idea what half of the correspendence from my financial institution means. Even when i do understand it, I'm not sure why its happening—what is this $3 fee for? Why do I have a checking fee? This even extends to other dealings with my financial institutions. Banners at branches, flashing graphics on websites—sometimes it feels like my credit union is speaking a different language than I am!
