I steered Currency away from credit union naming and branding about four years ago, moving instead into offering our managed marketing programs. This move allowed us to get out of our own geography and to have a deeper impact.

I just got back from a great trip. I attended four very different conferences in four days all in my timezone! An IT governance course in Vancouver, Filene i3 in San Francisco, FinovateSpring in San Francisco and the National Cooperative Grocers Association Marketing Matters in Portland.